Based on a basic, functional prototype developed by an external inventor, Scott approached Creaholic to help transform this concept into an industrialised product. The main idea behind this concept was to create a new snowboard binding for hard boots that would enable it to be used with any size and any brand of boot while also having superior functionality such as a damping system to reduce foot numbness due to vibrations.

Creaholic pushed this original concept further by developing it to create a system that could be manufactured at a relatively low cost. To do this we had to review the existing prototype, conduct user needs and requirements research, materials studies as well as design development and further prototyping.