Packaging enhancement and re-design

How to differentiate a product from competitors, by reducing relevant customer pain points and creating a distinctive and eye-catching new design?

Background

Hauert have been producing plant fertilizer for more than 300 years: Today, Hauert is the leading producer of gardening fertilizer in Switzerland and also sells organic and mineral-organic fertilizers internationally. Liquid fertilizers are an important part of the Hauert product range.

Challenge

However, these high-end products are mainly sold directly to consumers via gardening stores, where Hauert is in direct competition with large international brands. Therefore, an eye-catching package is extremely important in order to attract the customer’s attention.

Hauert approached us with the challenge to design and create a dosing system, which resolves the actual spilling issue of today’s fertilizers on the market when dispensed in water.

In addition, it should be a visually appealing and distinctive package family for their range of liquid fertilizers.

Solution and result

The scope of the project already implied that the distinctive functional element should be an integrated, easy-to-use dosing system. In close collaboration, Hauert and a diverse group of our professional inventors searched for suitable solutions and continuously elaborated the best ideas regarding both technical and aesthetic design aspects.

Within only a few months of brainstorming, sketching, designing and rendering, but also building quick samples and rapid prototyping models, a new dosing chamber system was created to replace the traditional measuring cap.

Now, with its clean, modern shape, the new package not only catches the customer’s eye in the store, but its dosing chamber cap also allows the user to dose the fertilizer quickly and cleanly using only one hand. These fertilizers are still very popular.