New UX design for business customers and partners

Together with the Swisscom UX team, we evaluated existing design elements to see which ones could be reused for My Swisscom Business, and which would need to be redeveloped. During this exercise, the Swisscom UX team—supported by Creaholic—laid the foundation for the new platform. Building upon this foundation, our UX experts established the design concept for the Partner Extranet in My Swisscom Business. This work resulted in prototypes of the individual design elements, which the stakeholders reviewed and critiqued. Multiple revision rounds gave us the opportunity to incorporate feedback and improve the designs.

Instead of starting with wireframes to capture different concepts for pages and subpages of My Swisscom Business, we focused directly on the development of individual design elements. The advantage: UI components such as forms, tables, data record displays, buttons and more are available as ready-made elements that can be combined in different ways depending on the application. Thus both Swisscom Partners and business customers can navigate through a unified, intuitive user interface with recurring elements that ensure a seamless user experience.

Thanks to this iterative method of working, we soon arrived at the desired result: a comprehensive, modular interaction concept that could be flexibly deployed in My Swisscom Business.