Medical Cluster - Morning Talk at Creaholic

The 70 participants attending the Medical Cluster Morning Talk at Creaholic, in Biel, curiously crossed a glass abyss to reach the designers desks in the building’s attic. This architectural detail triggered an intentional moment of visitors questioning the ordinary. Such questioning the status quo is a key element needed to navigate from the ideas sparked in the gas phase to the solid industrial product. (PDF/de)