Who we are
Expertise and ignorance: both are necessary for invention. Expertise is needed to get an innovative project finished … but without ignorance of the normal limits, it never gets started.
Our team has a unique blend of extensive practical expertise derived from a wide range of industries, along with stubborn ignorance of why so-called ‘impossible’ things can’t be done.
We’re dedicated to cross-fertilizing ideas, exchanging methods and introducing knowledge from one industry to another. This teamwork supports a culture of restless searching for new and better inventions.
Invention is usually a lonely activity, but we’ve made it a team sport. This requires a company culture that respects the contradictory attributes required for successful innovation: knowledge, skill and discipline but also spontaneity, rule-breaking and divergence.
Inspiration often requires cross-fertilization of ideas from different disciplines, and that’s only possible if our people maintain their curiosity, broad knowledge and willingness to pursue unexpected insights wherever they lead.
This culture has sustained hundreds of successful projects for clients, as well as pro-active development projects (so-called 'incubation projects') that have led to a half-dozen spin-off companies.
Our team has tremendous expertise … and that includes knowing what we can’t do by ourselves. That’s why we maintain close working relationships with complementary professionals in a wide range of disciplines.