A successful service can only come from a validated concept. Our expertise can help you develop this concept early and accelerate your journey to market.
We know there are many hurdles that slow down a new service’s journey to market, including:
Lack of experience in market validation techniques
Inability to create prototypes, fast
Management fears about cannibalizing the core business
Management priorities for only investing in something known
Lack of diverse perspectives on the project
In theory service design is easy. Every innovation manager knows the recipe: a successful service has to be desirable, feasible, viable and considerate of people and the planet. But we believe there’s a secret sauce to add to those essential ingredients:
Diverse teams: To enable cross-pollination of ideas
Playful imagination: To create an environment of wonder
Substantial insight: Testing hypotheses with fast prototyping and validation
Intellectual property: Protecting concepts, assets and brands, early
Find the sweet spot of desirability, feasibility, viability and responsibility.
The main goal of the service innovation process is to assemble the essential ingredients—desirability, feasibility and viability—as quickly and efficiently as possible. With our broad know-how we are able to support all three. But every project is unique, so we also propose innovation methods and tools that make the most sense for you and your situation.
We divide the Innovation Process in five different phases: Radar, Concept, Validation, Realisation and Scaling. The support we give depends on what you already have.
«Reimagining services is what drives me.»
If you want to get more information or discuss a challenge, then please fill in the form.
We will get back to you asap.
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