A shared vision of elite sports
The Federal Office of Sport and the Swiss Armed Forces wanted to proactively work to optimise the support offered to top-talent athletes and make it more holistic. The elite sports support network developed a shared vision of not only supporting athletes financially, but also meeting their needs at the beginning of their career and helping them meet their goals and obligations. Furthermore, the solution needed to have a long-term, resounding impact for future generations of athletes and sports.
The questions they wanted to answer from an athlete’s point of view were: what is the most effective kind of support the Swiss Armed Forces can provide high-performing athletes along the different stages of their career? And what parts of the system need to change today so success can be achieved in the future?
To get there, they turned to Creaholic for an out-of-the-box approach that turned up the dial on creativity and focused on athletes’ needs, wishes, expectations and future.