Packaging enhancement and re-design

How to differentiate a product from competitors, by reducing relevant customer pain points and creating a distinctive and eye-catching new design?

Background

Hauert have been producing plant fertilizer for more than 300 years: Today, Hauert is the leading producer of gardening fertilizer in Switzerland and also sells organic and mineral-organic fertilizers internationally. Liquid fertilizers are an important part of the Hauert product range.

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